Digital Rights Management for Mobile Content

Wednesday, October 13th, 2004 at 6:00 PM

TI Auditorium

    

Speaker: Chris Parkerson

Bio: Chris Parkerson is the DRM Evangelist at RSA Security. In his role, Chris is responsible for market strategy and messaging for all RSA developer solutions. Chris has a long history of working with developers and has worked with several pioneering companies in XML and Web Services technology prior to joining RSA. He has worked as a product manager for two Valley start-ups including Vianeta Communications which provides XML-based solutions for health information management and Ipedo which provides XML-based solutions for enterprise information integration. Prior to the move to the West, Chris was a product manager for eXcelon Corp. where he was responsible for the first XML database, XIS, and first XML application development environment, Stylus Studio, on the market. Chris graduated from Boston University with a BS in Computer Systems Engineering.

Title: Digital Rights Management for Mobile Content

Abstract: Forrester Research predicts that digital content owners will be losing $4.6 billion per year by 2005 due to piracy. This has created an impetus in the market to find solutions that will protect the rights of content owners in the digital world. However, to date, most rights management solutions have been hard to use, easy to circumvent, or place unnecessary restrictions on consumers. Successful digital content services such as Apple’s iTunes have proven that a significant segment of consumers will pay for protected digital content if the process is as frictionless as possible. Consumers believe that the digital content they pay for should be usable on any device they own, from their personal computer to their portable music player to their home or car stereo. The only way to provide this content portability is by enabling rights portability through a trusted value chain that binds the identity of consumers to their devices and licensed content and the identity of devices to the network. Creating this network of trusted devices will give consumers the content portability they want by ensuring that content providers can trust the devices they own. Enabling these trusted devices requires strong security capabilities to be built into the devices to protect the rights of content owners. Content providers also want to tap into the popularity of “peer-to-peer” services by offering legal versions of these services that offer the advantages of viral marketing with the confidence that their content is suitably protected. All of this helps create a frictionless commerce experience that provides significant value to consumers over “free” services. The industry is already working on putting the infrastructure in place to build this trusted network. Standards bodies like the Open Mobile Alliance (OMA) are working to develop rights management standards that are widely supported by content owners, service providers, and device manufacturers. The standards utilize existing, proven security technologies in the areas of encryption and public key infrastructure combined with new protocols and techniques to enable rights portability. Participants in this session will learn about these standards efforts underway, the security hurdles that must be overcome to deliver a digital rights management system as ubiquitous and transparent as SSL is to e-commerce, and the technologies and principles currently being used that will facilitate faster creation of this network of trusted devices.